TikTok Pride

2023

context

Celebrating the LGBTQIA+ creators and community on TikTok who are driving culture!

my role

Led art direction and design as well as developed the toolkit to be used across the campaign. Directed 10 virtual shoots with the highlighted creators.

Creative Platform: Sophia Lipp
3D and Motion: Ian Alexander
Production Design: Janice Shang

SELECTED WORKS

TikTok Brand Refresh

Design Direction and Brand Guidelines

TikTok In the Mix

Experiential Art Direction and Design

TikTok Sans Arabic

Typeface Design and Brand Guidelines

TikTok Off the Record

Music Campaign Art Direction

TikTok Product Marketing

Design Direction and Brand Guidelines

TikTok Music Marketing

Design Direction and Brand Guidelines

#BookTok IRL

Event Art Direction

TikTok Brand Hub

Design Direction and Web Design

TikTok Brand Architecture

Design and Brand Guidelines

Beyoncé Arrives on TikTok

Campaign Art Direction and Design

TikTok on the Apple Store

TikTok Pride

Campaign Art Direction and Design

Time to Have Hulu

Campaign Design

Ramy – A Hulu Original

Campaign Design

Light as a Feather – A Hulu Original

Show Title Treatment

Hulu Advertising Sites